The firm was founded by Jeff Hannoosh, a New York City based Industrial Designer with more than 23 years of industry experience.

Before starting the firm, Jeff led design and product development for West Elm, where he worked for more than 12 years. Prior to that he was an Associate in Interiors at Skidmore, Owings & Merrill architects, leading interiors and FF&E projects. He also designed and developed products for 6 years at Martha Stewart Living. In addition Jeff has designed for brands including Rejuvenation, Dansk, Schoolhouse and Donna Karan.

Jeff received his BFA in Industrial Design at Rhode Island School of Design. He lives in Brooklyn with his wife and 2 children.